BBB campaign featuring Lauana Prado
CLIENT
Betnacional
PRODUCT
Landing page
YEAR
2025
Context
During Betnacional’s sponsorship of Big Brother Brasil (BBB), a special activation featuring singer Lauana Prado was created for one of the show’s parties. The initiative included an on-screen QR code during the live broadcast, directing viewers to an exclusive landing page.
The page needed to reflect the visual identity of “BBBet,” the special campaign created for the event, and convert a large volume of traffic into qualified sign-ups.
Goal
Create a fast, engaging, and functional digital experience for the singer’s fans watching BBB, encouraging them to join the artist’s official VIP group – while achieving a high conversion rate within a short time frame and under heavy concurrent traffic.
User
Lauana Prado fans reached during the live broadcast, accessing the link on their phones and looking for exclusive content and direct interaction with the artist.
Solution
A custom landing page based on the “BBBet” campaign identity
- A focused section with a direct sign-up form, compelling copy, and a prominent image of the singer wearing Betnacional’s custom hat
- UX writing, layout, and content placement designed to create emotional connection and urgency
- User journey and user flow mapping focused on fast conversion on mobile devices
- Responsive, lightweight design optimized for fast loading during peak viewership
Deliverables
- Information architecture and user journey
- Prototyping and final layout in Figma
- Art direction based on the campaign’s visual identity
- Copywriting and editing focused on engagement and conversion